Miko and D’Art launch interactive retail experience in Hamleys India

Miko worked with D’Art Private Limited to build an immersive retail presence across Hamleys stores in India, giving children and parents a hands-on way to experience the AI companion’s features. The rollout was designed to scale across more than 125 stores in over 40 cities while making a complex product easier to understand in physical retail.

Why it matters: - Miko is using physical retail to explain an AI product that depends on interaction, learning and emotional connection. - The Hamleys rollout shows how brands can turn store visits into product demos that help families understand value before they buy. - The format is built for scale, which matters for a brand expanding across a large multi-store retail network.

What happened: - Miko partnered with D’Art Private Limited to design and execute an in-store retail program across Hamleys India. - The project aimed to create an engaging environment where children and parents could experience Miko’s AI capabilities firsthand. - The rollout was designed for more than 125 Hamleys stores across more than 40 Indian cities.

The details: - D’Art focused on product interaction, not just product placement. - The retail design translated advanced artificial intelligence and emotional responsiveness into a physical store experience. - The concept combined interaction, companionship and adaptability. - Visual storytelling and spatial planning were used to help visitors understand how Miko differs from traditional play products. - A multi-display approach was added to strengthen product familiarity throughout the store journey. - The Miko Friendship Bench created an interactive zone where children could engage directly with Miko and with peers. - The setup was meant to improve exploration, participation, conversion and recall.

Between the lines: - The project addresses a common retail problem for tech products: features that are easy to describe but harder to experience in a store. - The design also reflects two audiences at once. Children want play and interaction. Parents want learning value and practical benefits. - D’Art built the rollout with consistency in mind so the experience could work across different store formats and locations. - The strategy suggests that experience-driven retail can do more than showcase products. It can help explain why a product matters.

What’s next: - The retail framework is intended for future expansion and additional deployments. - Miko and D’Art’s model could be reused as the brand grows into more physical retail touchpoints. - The broader takeaway is that immersive store design is becoming a tool for communicating complex product benefits at scale.

The bottom line: - Miko’s Hamleys presence is less about shelf space and more about turning retail into a live demonstration of the brand’s AI value.